How much did you NOT see at the Adelaide Show?
Here is a quote from a 3 year old that has great relevance to marketers: “You old people know nothing. You old people don’t see.” (An Ayla A Day) This 3 year old is spot on, according to evolutionary...
View ArticleThe Baker Marketing: 2014 Marketing Summer School (Part 6)
Key Communication Messages – Choosing your words carefully Your Marketing Planning Journey So Far Your Baker Marketing “Marketing Summer School” journey is now over the half-way mark having given...
View ArticleCSI Miami and Creating Customer Profiles
How to zoom in on your most profitable customers What do Customer Profiles and CSI Miami have in common? On CSI Miami they create criminal profiles (descriptions, evaluations etc.) of dangerous...
View ArticleRemember to say “I love you” before it’s too late
A client told me a story last week that prompted me to write this article. She said that she had felt neglected by a supplier for quite some time and as a result of that and other factors had moved the...
View Article7 Bleeding Obvious Reasons to invest in Marketing during Tough Times
The other day I was asked to speak on the reasons why marketing is important during tough times. At first I thought it was a topic that was pretty obvious. That I would be talking about a lot of really...
View ArticlePlanning your Content for Marketing Results
Just like it’s a good idea to plan each day and the week ahead in advance to increase your productivity and ensure you’re not missing important tasks and milestones, creating a content calendar is a...
View ArticleWhat do Easter and Mother’s Day Sales Promotions have in Common?
Let’s look at what happened last year Shortly after Easter 2014 I wrote a riveting article striving to inject a level of time-urgency whilst alerting readers that Easter would be here in 347 days (347...
View ArticleTerrifying US Cop Re-defines Branding and Brand Loyalty
This week I came across a new level of brand loyalty. Ninensm World News reports that Louisiana based Lieutenant Clay Higgins (also known as Cajun John Wayne) has issued warnings via social media...
View ArticleHow your business can make the most of Chinese New Year
Chinese New Year, also known as the Lunar New year or Spring Festival, has enormous cultural significance in the Chinese-speaking world. It falls on 8 February 2016 this year and is certainly a...
View ArticleIs your PR tied in with the rest of your marketing?
A 7 News story on a new invention called the Food Sniffer caught my attention recently as I was pottering around in the kitchen. This case study captures perfectly the importance of reaching consumers...
View ArticleThe Ghost in the Room: Is Snapchat a Marketing Tool Your Business Can Use?
With over 300 million Snapchat videos viewed daily, Snapchat may be a social media platform worth looking at for your business if you cater to the 18-34 age segment. This article showcases five ways...
View Article7 Quick Wins in Digital Marketing – yield the best results and fast!
Digital Marketing – 7 Quick Wins for fast results! If you had just a few hours to review the marketing effectiveness of your website . . . where would you start?? Digital Marketing – 7 Quick Wins for...
View ArticleHow much did you NOT see at the Adelaide Show?
Here is a quote from a 3 year old that has great relevance to marketers: “You old people know nothing. You old people don’t see.” (An Ayla A Day) This 3 year old is spot on, according to evolutionary...
View ArticleCSI Miami and Creating Customer Profiles
How to zoom in on your most profitable customers What do Customer Profiles and CSI Miami have in common? On CSI Miami they create criminal profiles (descriptions, evaluations etc.) of dangerous...
View ArticleRemember to say “I love you” before it’s too late
A client told me a story last week that prompted me to write this article. She said that she had felt neglected by a supplier for quite some time and as a result of that and other factors had moved the...
View Article7 Bleeding Obvious Reasons to invest in Marketing during Tough Times
The other day I was asked to speak on the reasons why marketing is important during tough times. At first I thought it was a topic that was pretty obvious. That I would be talking about a lot of really...
View ArticlePlanning your Content for Marketing Results
Just like it’s a good idea to plan each day and the week ahead in advance to increase your productivity and ensure you’re not missing important tasks and milestones, creating a content calendar is a...
View ArticleWhat do Easter and Mother’s Day Sales Promotions have in Common?
Let’s look at what happened last year Shortly after Easter 2014 I wrote a riveting article striving to inject a level of time-urgency whilst alerting readers that Easter would be here in 347 days (347...
View ArticleTerrifying US Cop Re-defines Branding and Brand Loyalty
This week I came across a new level of brand loyalty. Ninensm World News reports that Louisiana based Lieutenant Clay Higgins (also known as Cajun John Wayne) has issued warnings via social media...
View ArticleHow your business can make the most of Chinese New Year
Chinese New Year, also known as the Lunar New year or Spring Festival, has enormous cultural significance in the Chinese-speaking world. It falls on 8 February 2016 this year and is certainly a...
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